Hi, I need help with essay on Factors to consider in globalization: case study of pepsi. Paper must be at least 2500 words. Please, no plagiarized work!Download file to see previous pages... Regardles

Hi, I need help with essay on Factors to consider in globalization: case study of pepsi. Paper must be at least 2500 words. Please, no plagiarized work!

Regardless of the reasons that may necessitate a company’s entry into a foreign market, there are hindrances that the company is likely to meet in setting up a foreign base. These factors need a scrutiny, clear analysing and verification before the company decides to start its operations in the foreign country. Such factors include social-cultural factors, economic factors, and political factors, legal and technological factors. Pepsi, a soft drinks company will have to face and deal with these problems while trying to set up base in the United Kingdom. The company that has its roots in South Africa is trying to begin operating in the country, and set up a manufacturing plant for soft drinks commonly known as Pepsi cola. A proper audit and scrutiny of the market is a guarantee to the company of succeeding in the business while a poor analysis of the same market is a failure to the company. The factors responsible for influencing Pepsi’s operations can be classified into two broad categories that include external implications and the internal factors. Pepsi can hedge itself and come up with strategies of controlling its internal factors that include land, capital, labour, and business allocation, while it cannot control the external factors affecting its operations that include demographic factors, political forces, cultural influences, technological advancement, and legal practices. (Spange &amp. Young, 2007, p. 44). External environmental factors affecting business in a global platform include legal factors, political factors, technological factors, social, and economic factors. External Environmental Factors Social Cultural Factors Social factors are factors related to the differences in social structures of different groups or individual people. A good analysis of the social factors provides insights to the company’s potential customers on their behaviour, tastes, and lifestyles of the population (Wall, 2002, p 14). People’s buying patterns largely are influenced by the changes experienced in population structures and lifestyles of consumers. Age of the population, gender of potential customers, religious and cultural belies in many occasions will affect their buying patterns. Culture is the acceptable mannerisms and ways of behaviour, customs, and values of a particular society or group of people. Proper understanding of the culture of the country’s population will greatly enhance Pepsi’s success chances. High consumption of soft drinks in the country is in the cities where the biggest class of elites and people with more money to spend are, although this is spread across the economy to all parts of the country. More learned people are likely to live in towns and cities and such information would be beneficial to Pepsi in understanding their target population. Religious beliefs are yet another consideration for the company. Although mostly in the soft drink industry business, this might not much of a concern and especially alcohol companies would worry more about the issue, it is a factor to consider. Some religeons ndo not allow their followers to consume manufactured soft drinks of any kind, while others may discourage their consumption in various seasons. Cultural factors are another class of factors that Pepsi needs to consider before beginning its operations in the country. While some cultures may term soft drinks a taboo and classify them as unreligious, others do not allow women to consume such drinks especially when they are pregnant.