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Hi, I need help with essay on Format an with reference to company data and academic sources, with bibliographic references. The , including charts and diagrams to be no more than 10 pages, and referen
Hi, I need help with essay on Format an with reference to company data and academic sources, with bibliographic references. The , including charts and diagrams to be no more than 10 pages, and references do not count in the page limit. to be in 1.5 spacing. Paper must be at least 2500 words. Please, no plagiarized work!
In this context, Michael Porter has talked about three generic strategies. Those generic strategies are cost leadership strategies, differentiation strategy and focus strategy. Profitability is the primary objective of any organization. That primary objective depends on the attractiveness of the industry. Positioning in an industry is also an important determinant for organizations to attain competitive advantages. Proper positioning in an industry can make differences for organizations. Profitability varies from industry to industry. According to Porter organizational strength can be determined on the basis of cost advantage and differentiation. These strengths can be applied in two ways either broadly or narrowly. Porter further argued that for attaining sustainable competitive advantages in any industry organizations should concentrate only one strategy to avoid any confusion or wastage of resources. This essay will critically evaluate this concept of Michael Porter. During the course of this essay different arguments will be analyzed.
According to this strategy cost leadership can be achieved when an organization offers lower costs than competitors and operates on broad segment or industry. Differentiation strategy is all about offering unique products to the customers (Kossowski, 2007). Focus strategies focus on specific niche markets and try to grab the pulse of that market. Then they offer unique products or low cost products.
In the mobile phone industry Apple follows differentiation strategy. Intentionally the organization has consistently going for this strategy. It is being noticed that in mobile phone industry in compared to all other competitors’ product prices of Apple are always higher. Still the brand enjoys significant brand loyalty across its worldwide customer base. Over the years the organization has maintained this strategy and the organization do not have any intention to