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Hi, I need help with essay on How have Apple's Marketing activities allowed it to become the world's leading technology company. Paper must be at least 9750 words. Please, no plagiarized work!Download
Hi, I need help with essay on How have Apple's Marketing activities allowed it to become the world's leading technology company. Paper must be at least 9750 words. Please, no plagiarized work!
Download file to see previous pages...12 Steve Jobs …………………………………………….. 12 Research Issue: The structure and the Framework ……………. 13 Rationale for the research …………………………….. 12 Statement of Research aims and objectives ………….. 13 Chapter 2 - LITERATURE REVIEW ………………………………… 14 Introduction……………………………………………………. 14 Marketing activities and Business success…………………….. 14 Apple’s marketing activities and Strategies…………………… 15 Innovative Design and Product Differentiation………. 15 Marketing for Brand Loyalty …………………………. 17 Complete Solution - A Marketing strategy …………… 18 Apple’s own-store retailing for effective marketing….. ...
26 Chapter 4 - ANALYSIS …………………………………………………… 27 Introduction………………………………………………………….. 27 SWOT analysis of Apple ……………………………………………. 27 Strengths ……………………………………………………… 28 Weaknesses………………………………………………… 28 Opportunities……………………………………………… 29 Threats……………………………………………………… 29 PEST-G analysis of Apple Inc …………………………………… 29 Political Environment …………………………………… 29 Economic Environment …………………………………… 30 Social Environment ………………………………………….. 30 Technological Environment ………………………………… 31 Green Environment ………………………………………… 31 Marketing-mix analysis of Apple Inc ……………………………… 33 Technology and Innovation of Apple Inc ………………………… 33 Ratio Analysis of Apple’s financial data………………………….. 33 Chapter 5 - ANALYSIS AND DISCUSSION ……………………………. 34 SWOT analysis ………………………………………………… 34 PEST-G analysis ……………………………………………… 35 Marketing Mix ……………………………………………………. 36 Technology and Innovation ………………………………………. 36 Ratio Analysis ………………………………………………………..