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Hi, I need help with essay on Kellogg's: Corporate Social Responsibility. Paper must be at least 1250 words. Please, no plagiarized work!Download file to see previous pages... Such CSR affiliations ar
Hi, I need help with essay on Kellogg's: Corporate Social Responsibility. Paper must be at least 1250 words. Please, no plagiarized work!
Download file to see previous pages...Such CSR affiliations are bound to do well for Kellogg’s business across the world. 2.0 Kellogg’s and Corporate Social Responsibility The diverse expectations and pressures being brought into existence by the contemporary business environment and the complexities being raised by an increasingly globalising world economy are nudging the companies to vie for corporate social responsibility. Kellogg’s is a company that has commendable credentials in the sphere of corporate social responsibility (Hutton2000). For Kellogg’s, corporate social responsibility means encouraging employee voluntarism, enriching the communities by investing in them and being a commendable corporate citizen (Hutton 2000). The CSR vision of Kellogg’s includes objectives like ensuring a safe, wholesome and healthy work environment, showing respect for the environmental concerns, engaging with diverse suppliers and ensuring diversity in the work force, encouraging healthy lifestyles and selling wholesome and nutritious products, affiliating to high ethical standards and following value based policies (Feinberg 2008, p. 47). 2.1 K Values Corporate social responsibility is primarily about pursuing a value driven approach towards varied stakeholders associated with a company (Anderson 1989, p. 17). ...
2.2 Healthy and Nutritious Products The marketing strategy of Kellogg’s positions its products to be in consonance with the requirements of a healthy lifestyle in the modern times. The company claims to sell nutritious and high quality foods to its consumers, while at the same time educating the consumers about health and nutrition (Hornik 2002, p. 266). Most of the products sold by Kellogg’s are whole grain based and rich in fibre (Hornik 2002, p. 266). 2.3 Respecting Diversity The human resource policy of Kellogg’s is known to value its employees for their diverse backgrounds and variegated experience (Mutari 1998). The HR policy of Kellogg’s believes in creating a wholesome and inclusive environment where all the employees feel valued and cherished (Mutari 1998). The company has put in place Employee Resource Groups that motivate employees to build relations either on the basis of dimensions shared by them or by respecting their diversity and differences (Mutari 1998). The company has in place a mentoring program at its facilities which gives a chance to less experienced employees, to share their experiences with and learn from the experience of the mentors allocated to them (Hawkins &. Smith 2006, p. 107). So far as the procurement of supplies and raw materials is concerned, Kellogg’s believes in supplier diversity. The company claims to be associated with a range of suppliers and businesses, being managed by disadvantaged groups like minorities, veterans and women. 2.4 Safe Work Environment The manufacturing and logistics facilities of Kellogg’s are known for their high safety standards (Kaysen 1996). The company is committed to preventing accidents at the workplace and creating a safe and healthy work environment.
