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Hi, I need help with essay on Literature review and critique of TAC/AA games. Paper must be at least 2500 words. Please, no plagiarized work!The mechanisms and approaches used by auction agents play a
Hi, I need help with essay on Literature review and critique of TAC/AA games. Paper must be at least 2500 words. Please, no plagiarized work!
The mechanisms and approaches used by auction agents play an important role in trading transactions (Parsons, Rodriguez-A, & Klein 2011). The TAC Ad Auction (TAC/AA) game is a sponsored search scenario with features that are not common in more stylized environments. The scenario utilizes a usual ad auction method and a simple but structured model of a population of search users in a replicated retail market. Developing advertiser mechanisms for ad selection and bidding in this area is normally a challenging issue, which cannot be resolved by any known analytical solutions. In a TAC shopping game, every agent (a competition entrant) is considered a travel agent with the aim of assembling travel packages (TAC, 2011). Every agent normally acts for eight clients who have communicated their inclinations for numerous features of the trip. The travel agent aim is to make the most of the total satisfaction of the clients. In TAC, the travel packages consists of a hotel reservation, round-trip flight, tickets for museum, amusement park, and alligator wrestling (TAC 2011). One of the approaches for auction agents is the traditional auction format where an agent auctions items separately. The bidder is usually required to evaluate the other products obtained in other auctions (Bradshaw 1997). This approach necessitates a nonflexible look before the series of auctions. There is usually an enduring indecision because of partial news on the other bids by the partakers. The traditional auction format ignores important features relevant to the online consumer auctions (Binmore 1992). It offers bidders the chance to bid on a product or to purchase it immediately. The Buy It Now option in the traditional auction approach allows the seller to set the price he or she is willing to sell for and the bidders either place a bid for less than the set amount(however at or more than the starting price) or win the auction immediately by paying the set price. When the bidder accepts to pay the set price, the auction closes. When someone places a bid below the set price, the option disappears (Entrepreneur Press & Lynn 2007). The second approach is the combinatorial auction. This approach can be used to surmount the problem of uncertainty in the traditional auction approach (Sandholm & Suri 2003). The combinatorial auction is known as the bundle auction or multi-item auction. It denotes an auction that involves many products simultaneously. This approach keeps the bidders from the possibility of acquiring only some of the combinations that the wish for. These auctions are not popular because they offer the bidders more significant power through the substitute or complementary bids. Pekec & Rothkopf (2003) termed combinatorial auction as any auction that sell many items at the same time and allows nothing or all propositions on combinations of these items. There are numerous combinatorial auctions applications in the real world. airport landing slots auctions, scheduling and shipping among others. Trading in electronic markets has progressively more become a usual economic activity and an issue is special interest in electronic commerce, AI as well as Multi-agent Systems (MAS) research communities. TAC Ad auctions (AA) agents represent internet advertisers’ offer for search-engine ad placement in an array of
