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Hi, I need help with essay on Market Research Bachelor. Paper must be at least 1500 words. Please, no plagiarized work!Download file to see previous pages... Sampling plan decisions include sampling u
Hi, I need help with essay on Market Research Bachelor. Paper must be at least 1500 words. Please, no plagiarized work!
Download file to see previous pages...Sampling plan decisions include sampling unit, sample size and sampling procedure. Lastly, the research instruments to be used can be questionnaires and mechanical instruments (Philip Kotler).
"Surveys are a form of questioning that is more rigid than interviews and that involve larger groups of people. Surveys will provide a limited amount of information from a large group of people and are useful when you want to learn what a larger population thinks" (Driscoll). The survey approach is the best suited for gathering descriptive information such as finding out "peoples' knowledge, attitudes, preferences or buying behavior" (Philip Kotler).
Experimental research is done by "selecting matched groups of subjects, giving them different treatments, controlling unrelated factors, and checking for differences in group responses"(Philip Kotler). This method is used in establishing causal relationships between variables, thus it "is commonly used in sciences such as sociology and psychology, physics, chemistry, biology, and medicine" (http://www.experiment-resources.com).
Primary Data Collection is done with a specific purpose in mind. ...
Greater Control - Not only does primary research enable the marketer to focus on specific issues, it also enables the marketer to have a higher level of control over how the information is collected.
Efficient Spending for Information - primary data collections' focus on issues specific to the researcher improves the chances that research funds will be spent efficiently.
Proprietary Information - Information collected by the marketer using primary research is their own and is generally not shared with others.
Source: (KnowThis LLC)
It also has some disadvantages, given below:
Cost - primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high.
Time Consuming - To be done correctly primary data collection requires the development and execution of a research plan.
Not Always Feasible - Some research projects, while potentially offering information that could prove quite valuable, are not within the reach of a marketer.
Source: (KnowThis LLC)
CONCLUSION
Primary Data Collection is done with a specific purpose in mind. Although many claim that it is the most beneficial research method, it is still very much important to consider the cost and benefits of this approach. Specifically, the researcher should know whether the research is exploratory descriptive or causal. With knowledge on this, one can apply the most apt primary research approach. One important thing that marketers should also consider is how technology can be used to lessen the cost of research.
Works Cited
Driscoll, Dana Lynn. Conducting Primary Research. Ed. Allen Brizee. 30 September 2008. 31 August 2009 .
http://www.experiment-resources.com.
