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Hi, I need help with essay on Marketing report for Qizini Group B.V. Paper must be at least 4000 words. Please, no plagiarized work!he Euro and the British Pound are favourable, there will be inflatio
Hi, I need help with essay on Marketing report for Qizini Group B.V. Paper must be at least 4000 words. Please, no plagiarized work!
he Euro and the British Pound are favourable, there will be inflation costs along the procurement supply chain to Qizini and a thrifty consumer that wants price-related value on their consumption decisions.
Based on all research, the most significant issues for Qizini include inability to block new market entrants once established in the UK, logistical issues, threat of substitutes, lack of brand recognition and high costs associated with accomplishing this, unpredictable and disparate consumer characteristics, and many other competitors that position and differentiate based on quality. Whilst it was recommended that Qizini seek a different market, if the business defies this recommendation and still decides to pursue the UK, it is recommended to consider utilisation of vending machines, mobile food trucks, and limit the presence of stand-alone restaurants until the business has established a recognised brand identity in this market.
Qizini is a leading producer of sandwiches, pizzas, ready-made meals and consumer take-home sauces in the Netherlands. In this country, Qizini is positioned amongst competition in terms of innovation and quality, emphasising the creative, incorporated ingredients used in making paninis, wraps, salads and sandwiches which differentiates the business from other competitive sandwich companies. This positioning is underpinned by a dedicated team of support professionals committed to providing top quality products and a leadership team that travels the world to identify new inspirations and innovations that can improve the taste and quality of its existing and future products (Qizini 2014). Founded in 1997, Qizini has managed to capture the interest and attention of Dutch consumers giving the business considerable market share in the sandwich industry.
Qizini is considering market entry in the United Kingdom, a country in which Qizini maintains no brand recognition and where consumers may have differing needs and demands for their food
