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Hi, I need help with essay on Strategic Position of Marks and Spencer: Threats for the Industry. Paper must be at least 2250 words. Please, no plagiarized work!Download file to see previous pages... A
Hi, I need help with essay on Strategic Position of Marks and Spencer: Threats for the Industry. Paper must be at least 2250 words. Please, no plagiarized work!
Download file to see previous pages...Additionally, serving each week more than 21 million customers and having over 600 UK stores, it employs more than 75,000 people in different countries. Additionally, 49% of the revenues come from the sale of clothing and home products, the remaining 51% of the revenue are contributed by the sale of food, serving from the fresh produce and groceries, to partly-made and ready meals. PESTEL analysis External environmental factors considerably influence on the internal, strategic and operational decisions of an organisation. Marks &. Spencer has to plan by considering the impacts and implications of political, economic, social, technological, environmental and legislative. Political and Legislative Political and legislative factors influence on organisations. The relevant policies of governments and the guidelines of global organisations considerably show their presence in the operational policies and activities of organisations. For example, Climate Change Levy and Green Tax on the use of energy are required by the UK Legislation. According to Plan A of Eco and Ethical five year plan, launched in the year of 2006/07, it reported the carbon footprint. in 2006/07, 51%. in 2009/10, has reduced to 41% (M&.S, 2010). Additionally, it has planned to reduce this figure to 0 by 2012. Economic Recession harshly hit the consumer spending and their purchasing power. In 2007, the global financial crisis started from the United States of America and spread across the globe, leaving only large-scale unemployment, severely reduced consumer spending, consumer purchasing power locally and the global economy as well. M&. S was no exception in that case. Many of its operational units were severely hit and, still, its financial performance is aggregately decreasing and remains the same on the most of the accounts. Social Change is a constant factor in consumer choices. To remain up-to-date with the modern trends of fashion, style, design, shape, size and look. the consumers avoid remain with a one set of choices. Although Marks &. Spencer has put its best clothing products in the market, yet it has failed to consider the trend and needs of the customers as it should be considered. the competitors have benefited on such type of strategy of Marks &. Spencer. And this fact can be understood by its slow financial growth. Technological Technology is unavoidable. Its impacts and uses are indelible. In the recent history, online buying and selling have added a new feature in the corporate world. As a result, organisations have to ensure their physical existence as well as virtual one to effectively remain competitive in the local and global market. Marks &. Spencer has virtualised its existence. It has launched its website for the purpose of sale of its different products. Additionally, Facebook, Twitter, and certain other social marketing sites have also experienced the presence of the commercial activities of Marks &. Spencer in the recent history. The SWOT analysis Strengths Physical and non-physical resources Marks &. Spencer owns the wide range of resources (Thompson et al., 2010). Besides owning popular brand products in the clothing industry, Marks &. Spencer enjoys reputation and image of quality with reliability and durability. Food quality Marks &. Spencer enjoys her name in the food industry. .
