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Hi, I need help with essay on Tailgetters/MKT 421. Paper must be at least 250 words. Please, no plagiarized work!The segmentation bases on likes and preferences, for example. a man who likes cigars ma
Hi, I need help with essay on Tailgetters/MKT 421. Paper must be at least 250 words. Please, no plagiarized work!
The segmentation bases on likes and preferences, for example. a man who likes cigars may host an event that features many different cigars from different makers. In this example, the company makes money through selling items in the first place, and the host benefits from having all of his male friends over (Armstrong & Kotler, 2011).
Through market research involving SWOTT Analysis, taking a pre-existing concept and molding it to fit an untouched market can be a driving force for the company. Many financial mid class men, especially those in the upper middle class love to shop for the purpose of status. This segmentation is on products such as cars, sports, to golf. Tailgetters will provide an opportunity for these men to make purchases of specially designed product lines in an environment that their friends will be present to view (Preston,
