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Hi, need to submit a 1000 words essay on the topic Super sleuth supermarket observation study.Tesco possess a wide portfolio of its store which includes: Tesco super store, Tesco Store, Tesco extra, T
Hi, need to submit a 1000 words essay on the topic Super sleuth supermarket observation study.
Tesco possess a wide portfolio of its store which includes: Tesco super store, Tesco Store, Tesco extra, Tesco metro. All this stores provides good service and excellent value to its customers.
The difficulties that Tesco faced previously were due to low price inflation for food, less growth in population, difficulty in getting permission for setting the supermarket, saturated market and also competition. But today Tesco is considered as an example and treated as a model for supermarket across the world.
According to the survey conducted on a weekend in Tesco store it was found that people of all age visit Tesco. But customer in the age band 20-45 years is found more as compared to customer falling in other age band. Both male and female customer was found on the store but as compared to male, female customers was more in number. Jaguar and Rover was found more in number in the parking space of the store. They mainly preferred casual. The store was crowded as it was a weekend therefore the store was more crowded as compared to other weekdays. The research was conducted in the evening which is the peak time in the weekend. The customers were checking the items of the list. The impulse item of Tesco was confectionary. More than 50 % of the crowd of the store was found at the confectionary division of the store. (Rüther 32)
While conducting a market survey it was revealed that a customer purchased Tesco extra large code fillets batter. The customer was so happy and overwhelmed when she came home and opens the pack. She was so excited and satisfied that she recommended to her friends relatives and other family members.
In another case it was found that a customer who took his daughter for a lunch at Tesco and ordered for sandwich which they prefer to have whenever they come to Tesco. But when the sandwich was served it was found that the quality has degraded and the ingredient that was stuffed inside the sandwich was of low quality. But with
