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Hi, need to submit a 1000 words paper on the topic Internet Marketing and an Impact on Buying Behaviour of Teenagers.
Hi, need to submit a 1000 words paper on the topic Internet Marketing and an Impact on Buying Behaviour of Teenagers. Page, K., &. Uncles, M (2004) define Internet marketing as a marketing strategy adopted by many entrepreneurs to reach out their customers through the Internet with an organized plan and a smart marketing campaign. The author argues that the online market is growing at a rapid pace compared to the retail market so that anyone with the need to make money select Internet as his first choice. As per the statistics available, in the fourth quarter of 2005, US retail e-commerce sales totaled $26.5 billion with an increase of 27.5% just from the third quarter of 2005. At the same time, millions of people are exploring opportunities on the Internet that made the competition stiff in online marketing. The author put forward two things. an effective plan and aggressive marketing for success in Internet marketing. He has pointed out that a website without planning and the identification of the target market will definitely end in failure whereas in-depth planning will increase the chances of success more. The author also argued that even amidst the stiff competition, the future of Internet marketing is bright (Hartman, J. B., Gehrt, K., &. Watchravesringkan, K., 2004).
Mick, D.G.
