Hi, need to submit a 1250 words essay on the topic Communication Research: Sampling.Sampling or sample size refers to the "selection of a part of the aggregate statistical material with a view to obta

Hi, need to submit a 1250 words essay on the topic Communication Research: Sampling.

Sampling or sample size refers to the "selection of a part of the aggregate statistical material with a view to obtain information about the whole" (Das, 2009: 488). It is used in quantitative research studies as a tool for measuring, identifying, estimating, and presenting information collected in a numerical format and analyze the same to derive a logical conclusion or substantiate the research hypotheses. Sampling helps the researcher in establishing a definite link / relationship between the conceptual aspects of the study with the empirical data (Keyton, 2011).

Given the context and implications of use of sampling in a research study it is highly imperative to ensure that the sample size chosen is appropriate and adequate in order to derive effective results from the study. Since the analysis of the data relies heavily on the sampling methods used as well as on the sample size it is highly crucial to ensure that the chosen method is apt for the research study. However determining an appropriate sample size is highly tedious process and the researchers are generally found to be vulnerable to random sampling errors. These sampling errors encountered by researchers refer to ascertaining the appropriate sample size and disregarding the response and non-response bias (Wunsch, 1986). The key advantages of sampling is that it allows the researchers to use numbers as a tool to assign value to a given phenomenon and derive meaning out of the numerical data, collected by them (Keyton, 2011).