Hi, need to submit a 1250 words essay on the topic Sustainable Solutions Paper, Part II.The first aspect of business that the company needs to develop is its production unit in order to dominate the e

Hi, need to submit a 1250 words essay on the topic Sustainable Solutions Paper, Part II.

The first aspect of business that the company needs to develop is its production unit in order to dominate the existing market. The company will need to increase its production by 15% in every consecutive month. Increased production will require the company to increase its influence of coverage of the market. This will require the company to intensify its activities in sales promotion and advertising. Albani expect to increase its markets by 10% at the end of July. In addition, the company expects its products to be available throughout the year including the peak period.

Landscape analysis involves a detailed study of a potential opportunity with the aims of establishing its viability (Boar, 2001). Businesses are also interested in analysing the similarity between their business models and actual business situation. Landscape analysis theories relate the risks involved with making a drastic change in a business and the related benefits. Despite the risks, businesses are optimistic that changes within their structure will have beneficial results. The perfume industry is a dynamic industry that is expanding constantly. However, the company is not reciprocating the dynamism of the market. The risk factor resulting from intensive changes within a company’s operation is the main factor hindering its growth. The conservative nature of the market is the main factor that is discouraging the company from adopting appropriate changes in its structure.

The perfume industry will experience constant growth in the next twenty years. However, the growth will not be visible in all sectors of the industry. For instance, the market will not grow proportionately as the production. This is because buyers in the market are not flexible about new products. However, usage of perfume and beauty products is likely to increase considerably due to the increasing market demands and lifestyle changes. Secondly, the target market