Hi, need to submit a 1250 words paper on the topic Celebrity vs. Ordinary People Phenomenon.

Hi, need to submit a 1250 words paper on the topic Celebrity vs. Ordinary People Phenomenon. According to Franklin (1997), who has introduced such definition as “newszak”, there is a salient change in journalism’s priorities that can be explained with freelancing and unstable working conditions of reporters. It has been found that to attract as many viewers and readers as possible in extremely competitive environment, journalists use tricky method of raising people’s interest with a help of celebrities’ lives. They prefer divulge news in a soft manner due to the dominant position of sensationalism in people’s perception tendency. People start to value more the news about entertainment sphere than some actions and events with world-wide significance. Therefore, by its level of popularity public service media gradually starts to exceed coverage of political, economic and social news of the world. Due to Rojek (2001), there are three major interconnected historical facts that have managed to intensify implementation of celebrity phenomenon in media, such as social democratization, drop of organized religion, and increase of influence of goods and services in day-to-day person’s activity. Numerous authors claim that modern society is affected by so called pseudo-events that demonstrate the obliteration between reality and fantasy (Rojek 2001). However, this peculiarity draws audience’s attention managing to propagandize role models and considerably enhance rating of consecutive TV show or magazine.