Hi, need to submit a 1500 words essay on the topic Does a person's preferred sensory modality during learning have an influence on the McGurk Effect.Download file to see previous pages... Results iden

Hi, need to submit a 1500 words essay on the topic Does a person's preferred sensory modality during learning have an influence on the McGurk Effect.

Results identify McGurk effect within visually and auditory oriented students but not across the groups. The study concludes that preferred sensory modality does not affect McGurk effect. Introduction The brain is the central coordinating organ and links different senses. It interprets messages that the sensory organs collects and sends to it and prompts responses through necessary organs or body parts. Different sensory organs can communicate the same message that the brain may integrate into a consistent meaning, an example is a speech that is the hearing, and the visual sensory organ can communicate to the brain. A complication however develops when two or more organs communicate incongruent messages and this is the basis of McGurk effects. An incongruence in the two types of received messages often lead to a third message, a phenomenon referred to as McGurk effect. This paper seeks to investigate the relationship between a person’s preferred sensory modality during learning and experienced MCGurk effect. There exist different learning styles that people assume to aide knowledge development and mode of presentation is one of the factors that moderate learning styles. Materials for different sensory applications exist in learning environments and studies suggest different preferences among students, an indicator that some materials that relates to some sensory organs are more effective that those that relates to other organs. The effectiveness however varies across learners and this marks an identified modal difference learning preferences. Fleming and Mills established this preference and noted students could identify their preferred learning aids. Based on the authors’ applied questionnaires on students, they established that once students identify their preferred learning practices, they realign their behaviour and use the practice more than other learning approaches (Fleming and Mills, 1992). Studies on the relationship between conflicting sensory messages have established incongruence of perceived messages and recipients normally perceived a different message that is a corrupt version of the conflicting received messages. Exposing an audience to a video in which the communicated information through the visual sensory organ differs from the heard information identified development of different information and simple contradictory syllables demonstrates this. The perceived information is often a combination of the two received messages and differs from the perceived messages when recipients are exposed to singe audio or visual messages. McGurk and McDonalds, in their article, ‘Hearing lips and seeing voices,’ explains the empirical scope of the effect. In their stratified study pre-school children, primary school children, and adults over their cognition of contradictory messages from sight and hearing sensory organs, the authors established the McGurk effect across all the groups, and indication of reliability. When exposed audio messages only, participants were accurate in comprehending the messages and more than 90 percent in each category perceived the sounds correctly, degree of perception cognition increasing with age. Significant errors, in perceived messages were however noted in the contradictory audio and visual exposures with all groups recording more that 50 percent errors.