Hi, need to submit a 1750 words essay on the topic Tour operator Tennyson Travel Ltd.Download file to see previous pages... With these challenges in mind, Tennyson has unleashed a string of reforms an

Hi, need to submit a 1750 words essay on the topic Tour operator Tennyson Travel Ltd.

With these challenges in mind, Tennyson has unleashed a string of reforms and customer focused initiatives, which earned Merryweather Sailing its impeccable reputation, for its ski holidays also. However more such initiatives need to be taken to ensure that the Tennyson retains an edge over its competitors.

http://tennysontravelnc.com/

http://www.parliament.uk/commons/lib/research/rp2000/rp00-066.pdf

Solution

2) Evaluate Tennyson's attempts at relationship building

Tennyson realizes that a holistic view of the customers' experience is important to determine their success at business and hence has taken many customer-friendly relationship building measures. Trying to implement the best practices of the Merryweather Sailing across organization will help build customer confidence and introduce a uniform set of practices across the organization. Focus on quality of products used, safety measures and partnerships with best in class manufacturers like snow and rock Salomon, David Lloyd and snow dome will further build customer confidence and company brand.

Continuous training programs for staff and employees will update them with the latest market trends and the growing needs of customers. Training programs should focus on customer service and make the staff realize that they need to be passionate about their job in order excel in it. This will also ensure that they deliver better service to customers and are continuously adding to their skill sets. Sessions from business experts and eminent sports trainers will help in consolidating Tennyson's reputation as a market leader and favored employer and increase employee retention

The focus on trying to increase the customer life time...

Continuous training programs for staff and employees will update them with the latest market trends and the growing needs of customers. Training programs should focus on customer service and make the staff realize that they need to be passionate about their job in order excel in it. This will also ensure that they deliver better service to customers and are continuously adding to their skill sets. Sessions from business experts and eminent sports trainers will help in consolidating Tennyson’s reputation as a market leader and favored employer and increase employee retentionThe focus on trying to increase the customer life time value in the organization also is very realistic and set to reap enormous benefits in the long run. A satisfied customer taking service regularly not only adds to an organization’s kitty bag but also enhances its reputation and brings in more customers through word-of-mouth publicity. Introduction of more staff and touch points to help the customer get a comfortable feeling with the organizatio. The move of employing ski gurus in resorts, though as a pilot program now, will open another touch point with the customers adding a personal touch to their overall experience. Interaction with customers on slopes, helping them with complex curves on the mountains and general interaction will add to the level of comfort experienced by a customer. Tennyson hire shops for equipments and gear and technique sessions will ensure that the customer is not hassled for searching the right equipment.