Hi, need to submit a 2250 words paper on the topic ARCADIA GROUP -TOPSHOP. This paper examines the current strategic position, strategic audit and review systems within the firm. In addition, it also

Hi, need to submit a 2250 words paper on the topic ARCADIA GROUP -TOPSHOP. This paper examines the current strategic position, strategic audit and review systems within the firm. In addition, it also considers environmental influence by evaluating the political, economical, sociological and technological aspects that define the nature and scope of their operations. Introduction: Top Shop, as an international retailer, focuses on fashion clothing, cosmetics, shoes and other accessories. It has about 440 shops across 37 countries and online processes in a quantity of its markets. Top Shop was established in 1964 as Peter Robinson's Top Shop, in the Sheffield division of Peter Robinson, a now defunct British area store series. The first separate Top Shop store was established in 1970. It is the single largest supporter of rising design talent in the United Kingdom. The company has sponsored a scheme for New Generation at Fashion Week of London for a decade, one of the most globally accepted talent schemes of fashion designing, besides sponsoring Fashion East since 2003. This shop is also the only high street brand to demonstrate on schedule at London Fashion Week with in-house unique designs, thus it becomes clear that the firm is inseparable from London Fashion Week.