Hi, need to submit a 250 words essay on the topic Business-Level Strategy.Through expanding their array of products, the company would attract more clients. thus, remain the leader in business (Hill &

Hi, need to submit a 250 words essay on the topic Business-Level Strategy.

Through expanding their array of products, the company would attract more clients. thus, remain the leader in business (Hill & Jones 179-80).

Apple Inc. would adopt the strategy of differentiation. As Hitt, Ireland & Hoskisson argue, this strategy allows companies create products with inimitable features at minimal costs (115-123). Through this strategy as well, a company can adapt novel technology and all changes that may take place in its external environment. With cost and differentiation at hand, Apple Inc. can easily attract clients and produce unique products at very low costs. This will ensure that the company remains proficient in its production. thus, retain the existing clients and attract more. This also translates to the actuality that Apple Inc. must have flexible structure of production, quality management and networks that will see to the manufacture of top quality products as the strategy stipulates (Hitt, Ireland & Hoskisson