Hi, need to submit a 2500 words paper on the topic Investigate the Potential Opportunity of Marketing This Brand In the UK for a Pharmaceutical Company.

Hi, need to submit a 2500 words paper on the topic Investigate the Potential Opportunity of Marketing This Brand In the UK for a Pharmaceutical Company. Other than this, it also helps in identifying the defects, deficiencies as well as the problems present within the marketing activities of the organization so that it might be easily reduced. Thus, marketing audit helps in analyzing three areas such as external and internal marketing environment as well as current marketing strategies. External marketing audit The pharmacy market of UK by PESTEL In this age of globalization and industrialization, advancement is witnessed in each and every segment. Similarly, the organizations operating under the umbrella of pharmacy market also amplified its market share and growth rate with a rapid pace as compared to any other organizations. Due to which, its annual growth rate (CAGR) enhanced by 15.7% as well as profit margin increased by 21.6 % in the year 2012- 2013. This proved extremely beneficial for the economy of UK thereby rebounding itself from global economic downturn. It became possible due to the huge contribution of the Pharmacy companies towards the gross domestic product (GDP) and gross national product (GNP) of the economy. Other than this, due to the improvement of the per-capital income of the individual of United Kingdom, the purchasing power of the customers also increased. This proved extremely effective for the Pharmacy organizations thereby amplifying its profit margin and productivity to a certain extent as compared to others. Moreover, the implementation of the varied policies of the government in order to make the requirements of healthcare more affordable and accessible, also acted as a boon for the pharmaceutical organizations.