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Hi, need to submit a 3250 words essay on the topic Competitive Environment/Position of Aditya Birla Group at the Business and Corporate Levels.This research will begin with the statement that Aditya B

Hi, need to submit a 3250 words essay on the topic Competitive Environment/Position of Aditya Birla Group at the Business and Corporate Levels.

This research will begin with the statement that Aditya Birla Group operates as a Multinational Corporation (MNC) headquartered in Worli, Mumbai, India. Seth Shiv Narayan Birla instigated the company’s business in the year 1857, by trading cotton in Rajasthan. Consequently, in the year 1919, Ghanshyam Das Birla, who is considered as the founding father of the company, expanded its business, as he began setting up industries in various sectors such as textiles, chemicals, cement, fiber, and aluminum. In the year 1969, Aditya Birla, the former chairman of the company globalized its business establishing 19 companies in other nations Soon after the demise of Aditya Birla, his son Kumar Mangalam Birla came in charge of the company and helped the group in achieving new heights. Presently, the company’s annual turnover amounts to USD 40 billion with a workforce of 136,000 employees who belong from diverse nations. In addition, it could be viewed that more than 50% of the company’s income flows for the overseas market. Presently, the company operates in 36 different nations and has become a powerhouse for producing metal and aluminum products. The company, in its home nation India, is one of the largest apparel brands also recognized as the largest producer and exporter of viscose filament yarn. Besides, it is one of the leading companies in life insurance policies and asset management in India. The company’s supermarket chain for retail trade is one of the largest in the country being the largest producer of linen fabric. Additionally, the company has become socially responsible and has gone beyond its business wherein it has taken the initiative of providing high-quality education to underprivileged children along with establishing health care facilities in numerous villages. In this paper, certain strategic options will be provided that would help the company to meet its business challenges in the coming future and achieve a competitive advantage thereon.

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