Hi, need to submit a 500 words essay on the topic Facebook & Myspace.Both the communities have a somewhat different target audience. As FaceBook was originally offered only to the Harvard Business Stu

Hi, need to submit a 500 words essay on the topic Facebook & Myspace.

Both the communities have a somewhat different target audience. As FaceBook was originally offered only to the Harvard Business Students and later they became public therefore an average person on the website is a either a college student or a recently passed college graduate. However MySpace has a much broader audience with a diverse array of users.

As far as comparing the essential features of both the websites, MySpace has got a hand over FaceBook in terms of personalization and customization of user profiles. MySpace is potentially flexible as it allows its user to express them in a broader way and users can incorporate a diverse range of colours, personal photos and flash applications to their pages.

We know that the most of the revenue generated by these types of web communities is through advertisement therefore it has a profound implication. In the future the businesses would be targeting to individual needs and preferences therefore MySpace would be considered as a better source of partnering and placing your ads. One of the research firm predicted that MySpace will sell $525 million worth of advertising, whereas FaceBook will be able to sell only $125 million (Kirkpatrick, 2007). This financial impact shows that the personalization of content has provided a greater leverage to MySpace.

When it comes to customer privacy, FaceBook does ensure maximum security and protects the privacy of the users better than the MySpace. The reason is that the FaceBook was first launched for private community (Harvard Students) therefore it is relatively secure. Whereas MySpace was initially targeted to a much larger group therefore it is open to many and different kind of users. One of the critical issues faced by MySpace is of spamming as the users are inundated with spam and pornographic comments. Every other day you would find that you are being requested by tons of anonymous users. It is socially acceptable to request a random person via