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Hi, Please answer the questions below for Lenovo Case 6. Reflect upon the brand building and communication efforts to establish Lenovo as a global...
Please answer the questions below for Lenovo Case 6.1:
Reflect upon the brand building and communication efforts to establish Lenovo as a global brand. What decisions as part of the planning framework made sense, and what do you think the company needs to do now to strengthen the brand's awareness and reputation across the world?
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STRATEGIC PLANNING AND CAMPAIGN MANAGEMENT
The chapter describes the process of planning and managing strategic communication programs and campaigns. It discusses specific steps in the development and planning of a comprehensive communication program, and as part of an overall communication strategy. The chapter provides a practical model for planning programs and campaigns and ends with a discussion of ways in which campaigns may persuade stakeholders into supportive behaviours towards the organization.