HLS450 DB3

Primary Task Response: Within the Discussion Board area, write 400 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas:

• Why do you think effective communication in emergency response is important? Explain.
• What are the most significant causes and effects of communication failure, especially under life-threatening circumstances? Explain in detail.
• Consider failure as the following:
  • Equipment malfunction
  • Human error
  • Breakdowns in language, (jargon, slang, accents)
  • Communication codes
  • Personal and organizational agendas
  • Distrust of outsider agency personnel
• What should be the role of a spokesperson? Explain.
  • Why must he or she be credible to the public and the emergency responders while acting as liaison between the public and the crisis management team? Be specific.
  • What significant challenges could be faced by a spokesperson? Explain.