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QUESTION
How do SMERF groups complement the business travel market?
How do SMERF groups complement the business travel market?
If you owned a resort in Hawaii and had one demographic profile of guests who were about 50% allocentric and 50% psychocentric, how would you address the differing needs of these different customer behaviors? You may want to self-identify a demographic in order to illustrate.
How do SMERF groups complement the business travel market?To begin with, SMERF is an acronym for a set of group travelers which stand for Social,Military, Education, Religious and Fraternal. In...