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QUESTION
How does Burberry's target market - approach to segmentation - help the company appeal to new customers in China? Why does it exploit social media?
How does Burberry's target market - approach to segmentation - help the company appeal to new customers in China? Why does it exploit social media?
What marketing reasons are there for Burberry to acquire the remaining 15% of their China business.
http://www.cityam.com/246582/burberry-puts-more-emphasis-chinese-market-buys-up-its
