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How to analyse a case :Case studies offer descriptions and data of situations from which you have to:Step 1.Write the introduction to the case study analysis which outlines the situation the key issue

How to analyse a case :Case studies offer descriptions and data of situations from which you have to:Step 1.Write the introduction to the case study analysis which outlines the situation the key issues why these have arisen and require action.Step 2: Identify the core problem and analyse the issues underlying the problem (s)Step 3: What are the present marketing strategies of the companyStep 4: Write about the future direction (guidance) of the company.Step 5: Do the Swot analysisStep 6: Who are the major competitors of the company. What are the companys competitive strategies to outsmart the competitors?Step 7: Is the company financially doing well? Justify your answer.Step 8. Summarise the main findingsStep 9: write your recommendation in line with your analysishttp://www.kvimis.co.in/sites/kvimis.co.in/files/ebook_attachments/Thomas%20L.%20Wheelen%20Strategic%20Management.pdf#page567

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*** Apple Company ***** **** a ******* ** ******** ***** ******* computer software online ******** and ******** electronics **** ** astonishing ** how the ******* *** **** **** to ******* ** *********** ****** ******* *** financial ****** ** *** ****** States The **** ******** ** *** is *** how **** could *** company ******* ** ******* ** these ********** or **** it eventually give ** *** ***** the Incorporation ******* **** **** ***** ** *********** *** major innovation ******* **** ** *** ******** ******* a positive ******** ** exhibiting * positive increase of ***** **** **** ********* *** *** *********** ** ******* *** ***** *********** ******** ***** ****** *** **** suit ***** a ********* ** *** ******* **** ********* ***** *** ***** ************* ** ******* the ******* ***** still ** **** ** ******* **** high ***** ** *********** *** major ********** Just ** looking at the products’ sales one can **** **** *** company ********** require always ** ******* innovativeness if ** *** ** ******* *** *********** *** ***** *** **** ** that ** ** ****** that *** ******* laid ****** ******* in ******** such ** Mac ********* *** Software services ****** ***** ***** such ** opportunity *** *********** **** ****** **** **** **** ********** ******* *** ****** more ********* products **** **** compete for * ****** ***** **** *** early ******* of Apple ******* *** ********** **** *** *********** ********** ** engage ** *** ********** ************ ** well ** ****** ********* marketing *************** *** ** * ****** ** marketing ***** ** ** * ****** *** different **** ***** of rival *********** **** ** **** *** made *** ******* ** ******** ******* in *** ******** First *** company has * policy ***** it ******** in knowing *** ******** ***** before ****** ** with *** **** **** ** communicating **** them *********** ***** ***** ******** its product ************* on *** website *** ** fact ** ***** **** it does ** ******* **** ** ****** with ***** is **** these ******** ************** *** *** ***** *** **** ** **** * **** * website visitor **** ***** **** to ****** ******* ********* images ********** simple **** informing **** ** *** ******** of *** ******* *** initial customer ********** ** ******* because they ******* make purchase ********* ***** on *** **** Initial ***** **** ****** ******* *** backlighting *** easy ** ********** ******* of ***** like ********* and the company ******** ** ********** ******* ** *** market share ***** **** * *********** languageApple *********** that ********* on ***** can *** ** hurting *** business ** ** *** ****** that *** **** *** company ************** its ******* ******** ***** competition **** ** *********** ***** **** leads ** * race ** *** ****** *** ** ** **** ***** ****** ** ** *** ****** that Apple focuses ** ****** ***** proposition ****** that *** ******** the company with a competitive ********* ** *** ****** share *** ***** ******* *** **** ******* * ******** ********** going *** ****** ****** ******** It makes it **** ********* ** the ********* when **** can ******* the ******** *** **** and ****** **** ***** taking videosWhat is fascinating about ********* ********* strategy strategies ** *** ****** *** they **** ** *********** ***** ******** ** *** the **** *** *********** **** not ****** **** *** ******* *** to *** **** **** on Google *** ******** advertisements Instead the ******* ****** ** *** ****** *********** buzz ******* ** positive ******* ** *** media and ******* placement ** ******* ***** ** well as *********** ******* ******* **** **** technological ***** *** ************ ****** as lightning **** * ***** that the ****** ** ********* ** ** ******** ******* *** online services and this *********** affects Apple *** ********* by *** chance the ******* **** as **** ***** up **** ****** as *** ******* ** ******* ********* ********* *** *********** **** ***** ** to **** ******** ***** ******** ***** **** believe will ****** *** ***** ** a *** ** ********* their ***** ******** 2011) *** ******** *** ****** ** *********** ** ************ and ********* *** Incorporation ** ****** in * ********* ***** ** is ********* ******* ** ** ***** **** its ***** ***** service including streaming ***** ** ** ******* **** **** *** ******* *** then **** ** **** ****** **** ** *** *** *************** ************ ******** *** SWOT analysis ** ******* ***** ********* ********** ************* and threat ******* *** **** ******** *** company’s management *** ******** *** *** internal and external ******* that *** ****** *** business *********** **** at present and ** the future Apple Inc *** ******* ********* ***** make ** ** ideal ******** *** *** various ********** and *********** ** certain ******* ***** ** *** ** ****** than ****** **** ***** the ******* *** ******** advertising ************ *********** 2006) It ** because ** such ************ **** the ******* *** ******** *** ********* ** the brand and ** well ****** * ******** ****** for the ******* ***** advertising ****** amounted ** ****** ******* *** ** ** ***** than that of *** *********** ******* *** ******* uses *** *********** budgets **** ***************** *** ******* has ****** and ********* ****** States distribution ******** *** ***** Company ******* multiple channels ** deliver *** ******** ** *** ********* ****** *** ****** *** ****** **** ***** ******** retail ****** Apple *** * **** network ** **** ******* the ******** as a ********** ********** ****** Apple ******** ****** the ****** ****** ***** *** *** ******* ****** ***** *** ******** business ******* ******** ******** business *** retailer business are ********** ** one ** other ********** *** ****** *** *** **** ***** of ****** chain *** ***** strength is **** *** ******* *** *** ********* **** ***** ** *** ******** *** ********* *** ********** means **** *** company *** ******** a high-profit margin ******* its ****** ******* **** It is **** the **** ********* *** **** brand *** **** *** ***** *** ********* ** *** **** ******* **** *** customersDespite the ******* ****** ** **** strengths ** *** *** weaknesses **** ***** ****** *** ******* ********* *** biggest ******** is **** *** company has an overdependence on ****** ***** ****** ** ********** to ********** ******* (Lusted ***** Also the ******* *** **** ****** ************* ** areas such as ***** ******* ** **** **** India is *** ***** ******* ********** ****** ** *** ***** *** expenditure on ******** *** development ******** to **** ** the ***** ********* leads to ***** *********** *** their operating system is *** compatible with ***** ********* ******* *** ** ******* difficult *** a ******** to ********** ****** ** * new ** **** so ************ **** *** used *** **** *** ** *********** on ********* ***** Company has a ******* ** ************* which ** *** ******* *** ***** ******** ** ********* *** Internet ** ****** ***** ****** This ****** *** * growth ********* **** *** next decade ** *** other hand *** company can ********* ************** ******** ******* *** ** well ****** *** ******** ****** ******** ****** *** mobile ******* market is expected ** **** by over 200% ** *** ****** States *** **** will ******* *** ******* **** **** ******** ****** user ********** *** strengthened ************ ***** ******* has ****** ******** ******* **** ** **** *** and ********* *** *** intensified *********** **** ******** ** ********* revenue ******* *** ****** ***** ******** 2011) ****** ** dollar *** even ******** in the ****** ***** **** *** *********** ******** and ******* ******* the US **** ******** * lawsuit **** patent ************* ***** **** ***** is a ****** ** ********** *** ********* ********** On *** ***** hand ********* ** **** ******** ***** **** *** company *** *** ** ****** *********** **** IBM and Microsoft *** *** ***** *********** ** the Apple Inc ***** *** **** *** ********* strategies through ***** ** *** outsmart ***** competitors *** biggest ***** **** *** ******* ********* ** *** brand *** *** ****** *********** 2006) *** ***** brand is *** **** valuable with * value ** **** **** **** ******* *** ******* also has ** ******** ****** of **** ******** ** ****** across *** ***** **** admit that **** *** ****** purchase *** ******* **** Apple ******** **** the ****** ******** ***** two weapons ****** *** ***** ******* to ******** ******* *** *********** *********** and ****** **** ** *** ** *** rivalsApple *** *** * knack *** ********** *** ***** *** ********** ******* that *** ******* ***** ******* ****** simple ****** *** competitors it **** integration ** * secret ***** * ********* its ****** are ****** ** ******* (Lusted 2010) The ******* ** **** a ******** ******* ****** ********** much ******* *** ** day out ** ***** ** ****** *** *** *********** ** **** ** * run *** its money ** *** ***** **** the ******* *** utilized *** ******* ********* *********** ***** virtually ****** *** ***** users to *** ****** Most users **** ** switch **** ***** companies’ ****** because of the high switching costs involved If **** ** switch ** another ******** **** will *** ** ****** ***** ****** ***** and ********* applications ** ********** can *** a vertical *********** ****** used ** ***** *** ******* can ****** ******** business ******* ******** ******** business and ******** *********** **** ** *** ** other ********** *** ****** all these **** areas ** ****** ******** ***** Company *** ********* ** *********** *** ** *** prove this ** use of *** ******* ********* ****** **** ************* ****** and ********* ****** The ********* ratios ****** *** ******* of the ******* ** cover ******* *********** ** *** ***** hand *** ************* ****** show some ******** **** *** ******* ******** ** *** ***************** ratioThis ***** ***** ** ***** ******* *** cover its current *********** ***** *** available ******* ************* ****** ******* assets/current *************** **** * ** 555/ ** **** 199Year ***** ** 678/27 *** = ******** ********** Company **** this ***** to determine ******* ** *** ** **** ** ******* *** ***** ******* ***** *** inventory ********** ***** * ******** Assets *** ********** * ******* LiabilitiesYear **** = (31 555 *** **** * ** *** * ******* ***** (61 *** * ***** *** *** * ******** Asset ******** ******** Apple **** *** ***** to know ******* it ** generating **** revenues *** ****** of ***** investment ** **** whether ** can ** **** to *** its ******* debts with ********* asset turnover=sales/total ************ ****** ************ ******** *************** turnover ********** ** ***** ******************* * ***** ******** to sell ************* ** **** *************************** turnover ********* ***** 970Profit ************ ****** * *** Income / *** ***** (revenue)= 14013/ ****** **** *********** on assetsReturn ** assets = *** ************ *********** ***** ****** ******** ****** ***** * ********* ** incomeThe ******* **** this ***** ** **** *** much * ******* ********* **** **** ****** of ************* ************ on ******* *** ******************** *********** ***** ****** ******** ****** ****** ****** ******* *** been performing *********** ** ** **** ** *********** *** *** debts the liquidity *** ********* **** *** ******** year *** ******* have also ************* ************** Company *** been ** ********* for a **** **** *** ******* this ****** *** ******* *** always **** ** the *** ***** *** *** shown **** **** ****** ** *********** ******* ** *** ********** ********* of the ******** (Gilbert ***** *** company *** tailored ******** in * way **** *** ********* ****** **** them developing loyalty *** **** ****** the ******* has benefited **** a *********** ********* **** its *********** ** has * ****** *** of marketing and ******** it ** ** the *** ** *** continue expanding given *** many ************* it *** ******* and *** ********* ***** it ********* to ******** ** *** ************* ********* *** ****** ********** *** *** balance ****** *** *********** **** **** *** company knowledge ** ** important for ***** ******* ** ***** for *** ****** ***** **** relied *** **** ** *** ******* what could **** ** when he left; **** ****** *** an ***** *********** on who ** **** *** *** **** ******** ** the other **** because *** *********** are ******* **** **** to ***** ** **** ***** *** the ******* needs extra ************** The most ********* *** *** company ***** **** ******* ******* *** by selling its stock ***** ** ** ***** ** the ***************************************************************** J * ****** *** ***** way: *** ********** ******* **** the ******* **** innovative company] *** ***** ****************** S ****** *** story ** Apple ******* MN: ******** EducationGreen * (2012) Apple *********** *** ********** *********** * * ****** ****** *** ******* and *** ********* ******* ***** **** *********** ***** **** *****

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