How will Blockchain increase knowledge relative to consumer preferences? Type your initial post and peer replies in this Discussion Forum basedon the assigned readings for the week.The initial post sh

How will Blockchain increase knowledge relative to consumer preferences?

Type your initial post and peer replies in this Discussion Forum basedon the assigned readings for the week.The initial post should contain a minimum of500words and it should be submitted no later than Tuesday before11:59pm EST.

Unit 2: Readings and Resources

Your readings this week will help you better understand BlockchainTechnology and prepare you to engage in this secondModule’s discussion and assignments. Be sure to read the peer reviewed articles carefully and view the YouTubevideosprior to starting your weekly discussion engagement, accomplish, and reflection.

Read:

• Blockchain, the Next Wave of Innovation in Digital Marketinghttp://junction-creative.com/2018/05/31/blockchain-the-next-wave-of-innovation-in-digital-marketing/
• Why Brands Need to Pay Attention to Ever-Changing Consumer Habitshttps://www.adweek.com/brand-marketing/why-brands-need-to-pay-attention-to-ever-changing-consumer-habits/
• How Brands Should Be Working To Fix The Consumer Trust Crisishttps://www.forbes.com/sites/jaysondemers/2018/05/09/how-brands-should-be-working-to-fix-the-consumer-trust-crisis/#78971e52554c

Watch:

• YouTube: A Primer to Bitcoin and the Blockchain
• YouTube: MetaX- Unlocking the Blockchain for Digital Advertising
• YouTube: How Blockchainis changing Digital Identity