HTM724 Assessment 1 & 2 Coursework 1 Assessment Task Coursework 1 – Critical Evaluation Of tourism and Hospitality Principles relevant for a mid-future scenario of 2035 (50%)

HTM724 Assessment 1 & 2

Coursework 1

Assessment Task

Coursework 1 – Critical Evaluation Of tourism and Hospitality Principles relevant for a mid-future scenario of 2035 (50%) 

Individual Report – 2000 words

Students will be tasked to undertake an evaluation of key principles for BOTH tourism AND hospitality, relevant to both sectors for the year 2035. This work will involve in-depth search of literature and scholarly debate including making use of peer-reviewed journal publications along with industry reports.  This assignment is in the form of a written assessment of principles; it is not an assessment written up in the form of a report.

Coursework 1 – BRIEF

The assignment takes the form of an individual:

The assignment will take the form of a written evaluation of not more than 2000 words (this word count does not include the reference list of sources set out at the end of your work), where students are required to reflect on tourism and hospitality principles and assess their ‘critical’ importance in a 2035 future scenario. Students will be required to make an informed decision (based on scholarly knowledge) of what principles they choose to evaluate and the level of importance they assign to each.

Detailed assessment guidance will be made available during Learning Set 1.

Completed assignments must be submitted in WORD format via your Blackboard Module Area by the specified date and time outlined in the Summary Assessment Information table above. 

This element of coursework accounts for 50% of the overall assessment. Students should refer to the marking criteria attached to provide them with fuller details of marking criteria for each classification band.

Completed assignments must be submitted via Assessment tab in Blackboard Learn by 12pm on 16th November 2026.  Date and time are final; a late submission will be penalised by the deduction of marks. 

All submitted assignments should have the file name:

Coursework 1 – FEEDBACK

Feedback on the assessment will be provided via Blackboard.

Coursework 1 – ASSESSMENT RUBRIC/MARKING PROFORMA

Classification

Percentage range

Analysis, synthesis and assessment 45%

Knowledge and understanding 20%

Evidence of appropriate reading 20%

Referencing 10%

Presentation, grammar and spelling 5%

Distinction

70-100

Extensive evidence of in-depth content, synthesis and ability to link scholarly thinking toward assessment of principles 

Exceptional knowledge and conceptual understanding of complex principles and concepts and the development and advancement of ideas and practice

Extensive evidence of integrating supplementary sources

Outstanding citation and referencing

Outstanding, well-directed presentation, logically and coherently structured, using correct grammar and spelling

Pass with commendation

60-69

Clear evidence of relevant content, synthesis and linkage to research and scholarly debate in assessment of principles

In-depth knowledge and depth of understanding of complex principles and concepts and the development of ideas and practice

Evidence of extensive reading of supplementary sources

Comprehensive citation and referencing

Excellent presentation, logically structured, using correct grammar and spelling

Pass

50-59

Evidence of relevant content, synthesis, and application to some current research and existing works in assessment of principles

Appropriate knowledge and depth of understanding of key principles and concepts with some understanding of their development in practice

Evidence of reading supplementary sources

Adequate citation and referencing 

Orderly presentation, clear structure, acceptable grammar and spelling

Fail

45-49

Occasional relevant content and some linking to existing works in assessment of principles

Basic knowledge and depth of understanding of key principles and concepts only

Limited evidence of reading

Limited citation and referencing 

Adequate presentation, structure, grammar and spelling

Fail

31-44

Limited content and assessment of principles

Limited and/or superficial knowledge of key principles and concepts

Minimal evidence of reading

Inadequate citation and referencing

Poor presentation, structure, grammar and spelling

Fail

0-30

Little or no evidence of relevant content or assessment of principles 

Virtually devoid of any evidence of knowledge and understanding of key principles and concepts

Little or no evidence of reading

Inadequate citation and referencing

Inadequate presentation, structure, grammar, and spelling 

To aid student understanding, the above rubric/marking proforma will be explained to you as part of Learning Set 1

Coursework 2 – Destination Change e-PDF poster 

Assessment Task

Individual Conference Style e-poster – 1 Page PDF (No set word count) text, tables/figures, images to be included.

This second assessment requires students to produce a conference style e-poster, comprising one page and presented as a PDF.  Students can select a destination of their choice (teaching staff involved in the module will however have to approve that choice which will take place during Learning Set 1) and illustrate how both tourism and hospitality have changed in that destination over time. Detailed guidance will be given to students in Learning Set 2. Students in their poster can specify the timeframe involved but it needs to be more than the current era, preferably 2000 to the present day.  The e-poster this will be structured around the following headings: an executive summary at the top, followed by a context section (describes the destination, its geographic location and its early tourism and hospitality history), followed by tourism and hospitality aspects within the destination (over recent decades) such as types of tourism available, tourism markets, industry size (tourism and hospitality), accommodation mix, impacts that have occurred (in past and more recently) and management response to the changes that have occurred in both sectors in recent years.  Students will need to consider balancing using text against inserting conceptual figures, tables and images, but any non-text content will require explanation in the poster.

Students will be required to submit their poster to a blackboard Dropbox by 12pm (Noon) on 11th January 2027.  This will be set up well in advance of the deadline.  Some e-posters will be moderated by two members of the teaching team for purposes of second marking.

Coursework 2 – BRIEF

• The assignment takes the form of an individual:

Detailed assessment guidance will be made available in Learning Set 2 as well as in your Blackboard Module Assessment Folder.

Completed assignments must be submitted in PDF format via your Blackboard Module Area by the specified date and time outlined in the Summary Assessment Information table above. 

All submitted assignments should have the file name:

Coursework 2 – FEEDBACK

Feedback on the assessment will be provided via Blackboard within the 4 weeks turnaround. This is in accordance with university policy that states “…feedback will be made available within 20 working days”.  The teaching team will endeavour to have feedback to you before then but cannot. 

Coursework 2 – ASSESSMENT RUBRIC/MARKING PROFORMA – e-poster assignment

Classification

% Range

Poster Content (knowledge, understanding, theory) 45%

Evidence of appropriate reading   25%

Referencing

15%

Presentation, grammar and spelling 

15%

Distinction

[Outstanding work]

85-100

Outstanding & critical insightful evaluation and synthesis of issues and material which includes an original and reflective approach.

Outstanding knowledge and in-depth understanding of theory, principles and concepts 

Outstanding evidence of reading a wide range of appropriate supplementary sources and directed reading

Outstanding referencing 

Outstanding presentation, structure, grammar and spelling

Distinction

[Excellent work]

70-84

Excellent critical evaluation and synthesis of issues and material which includes original and reflective thinking.  Excellent knowledge and depth of understanding of theory, principles and concepts

Excellent evidence of wider reading and directed reading

Excellent referencing 

Excellent presentation, structure, grammar and spelling

Pass with Commendation

[Very good quality work]

60-69

Very good critical evaluation and synthesis of issues and material.

Very good knowledge and depth of understanding of theory, principles and concepts

Very good evidence of directed reading and some supplementary sources

Very good referencing 

Very good presentation, structure, grammar and spelling

Pass

[Good work]

50-59

Good description of main issues and material with some critical evaluation.  Good knowledge and understanding of theory, principles and concepts

Good evidence of directed reading 

Good referencing 

Good presentation, structure, grammar and spelling

Fail

[inadequate work]

40-49

Adequate evaluation and description of main issues and material.  Adequate knowledge of key theory, principles and concepts only

Adequate evidence of reading 

Adequate referencing 

Adequate presentation, structure, grammar and spelling

Fail

[Limited work]

0-39

Omission of some relevant material.  Limited superficial knowledge of key theory, principles and concepts

Evidence of basic reading only

Poor referencing 

Poor presentation, structure, grammar and spelling

To aid student understanding, the above rubric/marking proforma will be explained during Learning Set 2