I am doing a marketing project on the Sony Play Station VR Headsets.

I am doing a marketing project on the Sony Play Station VR Headsets.  This week I am working on pricing, and the question I am having a difficult time researching for information is "How much money do you expect to need to produce one unit of your product?" I need to find out how much are the manufacturer's costs, what are starter costs or other costs related in the development of this particular VR Headset. Thank you in advance for your assistance.