I am doing an Assignment for my marketing class "In Search of a Customer"The Company I

I am doing an Assignment for my marketing class "In Search of a Customer"

The Company I

have choose is Endy Mattresses.

How would you approach this questions?

• Based on the specific nature of the product and/or service your chosen company offers, develop a clear picture of your company's customers. Focus on the internal and external influences on them, and be sure to consider some combination of psychological, socio-cultural, and situational influences.

Thanks,

Rob