I am given the following essay to write. But i still don't know how to go about it. Some ideas will be welcome.

I am given the following essay to write. But i still don't know how to go about it. Some ideas will be welcome.:

"Before we measure something we must ask whether we understand what it is we are trying to measure." (Gray et al, 2015). Critically discuss the above statement in relation to effectively developing the strategic knowledge base in YOUR organization.

Thank you.

Xavier.