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I am having trouble answering the below. It is the year 2098. The most profitable soft drink on the planet Earth is Buzz Cola. (It long ago...
Hi! I am having trouble answering the below.
It is the year 2098. The most profitable soft drink on the planet Earth is Buzz Cola. (It long ago supplanted Coca-Cola as the world's favorite drink.) You have acquired the exclusive franchise to bottle and distribute Buzz Cola on the planet Mars, where there is a large, thriving colony of humans. The Buzz brand name is distinctively superior and inimitable. The resource-based view of the firm implies that your acquisition is likely to lead to sustained competitive advantage in the Martian market and thus increases the wealth of your firm's shareholders. Explain if this statement is true or false and give your reasoning.
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