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QUESTION

i need 250 words

The Marketing Mix and SWOT AnalysisView Full Description Hide Full Description

Hi Colleagues, Answer the following questions.

  1. What is the marketing mix? Ch. 1.1
  2. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan. Ch. 2.4
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