i need a short essay of this: This research is specifically done to understand the role of academic advisors in management of relationship with that...

i need a short essay of this:

1. This research is specifically done to understand the role of academic advisors in management of relationship with that of the students.

2. It will look into the satisfaction level of the students with that of the academic advisors.

3. The literature discusses that the students are satisfied if they are given detailed information regarding their courses, helping them in organizing their classes, setting their future goals and a part from that offering advice in problems that are not related to the academics.

4. The findings showed that (18/29) students were satisfied because their advisors were caring, and supportive and gave them excellent advice.

5. Of students who showed that (11/29) the advisors' engagement was unsatisfactory was because they did not listen to or paid attention to the queries they had regarding their long - term objectives. They also gave wrong advices to the students.

6. The research suggests that advisors should bond their relationship with the students and therefore; institutions should provide more training to the advisors so that they can help in motivating and encouraging students and therefore uplift their performance.

Ø Customer student satisfaction as a CRM strategy is be described when the management board's primary responsibilities are institutional and educational development planning, finalizing study programs accreditation processes with external entities (such as accreditation agencies or international quality assurance bodies), endorsing recognition of the reproduced educated workforce (graduating students) at the business market and potential employers (companies), and establishing grounds for international cooperation with other HEIs (universities, research institutes, and centers) in order to create student exchange programs and opportunities that will enable students to spend part of their education abroad or continue to the next academic level (such as master or doctorate degree programs).

Ø CRM or SRM will help the organization to set focus on the valuable students to maximize value of the services provided to them and reducing the dropout as well (Seeman and O'Hara 2006).

Ø To transform the CRM strategies to fit the higher educational sector, it could also be called student relationship management (SRM) (Ackerman and Schibrowsky 2007).

Ø The University's service customization system, in relating to its customers, provides touch points in the forms of customized and targeted emails to inform about services and to make contact with international students.

1. Theme 3 explored the practice of service customization to influence customer advocacy behavior, that is, from the intrinsic satisfaction derived from a good relationship between the university and its students (After making an offer to a student) if a student have not accepted the offer from the University and it is observed that the student have not complied after one month, the system writes to him/her as, "Dear John" we have made an offer to you but you have not accepted the offer, what is the problem? (Staff Focus Group) Now as an international student there is some very important information which the University passes across to its students which is very good, through emails, as in personal names in the emails and everything.