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I need help creating a thesis and an outline on DQ1 Questions. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.
I need help creating a thesis and an outline on DQ1 Questions. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The marketing field has changed a lot during the past decade. We are currently living in the economic cycle called the broadband age. Online and cellular advertisements are two of the marketing trends companies face today. In 2010 the global advertising industry generated $474 billion, while the global online revenues were $13 billion (Plunkett Research). Another industry that has thrived in the 21st century is the gaming business. Advertisers today are using advertising techniques to achieve a marketing presence inside video games. Professionals in the marketing field must focus on education more than ever due to the rapid changes in the industry. A bachelor’s degree is the minimum requirement needed to work in the advertising industry. A master’s degree opens up many opportunities for professionals in this field. The average salary of a marketing advertising executive is $67,014 (Salary).
The global economic crisis of 2008-2009 affected the economy a lot. In the marketing field the impact was devastating. Massive layoffs left thousands of workers in the marketing field out of a job. The downsizing initiatives put a lot of pressure and added workload on the marketing departments of many organizations. Another variable that was affected by the recession was overall marketing spending. Cost cutting initiatives lowered the money available to spend on advertising. Customers affect the products and services provided by companies. The customer taste and preferences are two variables used by marketers in the design process of new products (Kotler). Marketing should become the responsibility of entire work staff. Word of mouth advertising and placing advertising material on employee’s cars are two ways to increase employee involvement in marketing activities. “Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way” (Entrepreneur). The customer’s needs and wants can impact advertisers because that input can be use to create products that companies desire.
Work Cited Page
Entrepreneur.com. 2012. “Word-of-Mouth-Advertising.” 5 January 2012. Kotler, P. Marketing Management (11th ed.). New Jersey: Prentice Hall. 2003.
Plunkett Research. 2012. “Advertising & Branding Industry Overview.” 5 January 2012. Salary.com. 2012. “Salary Wizard.” 5 January 2012.