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I need help creating a thesis and an outline on Entry into Foreign Market. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.
I need help creating a thesis and an outline on Entry into Foreign Market. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. In addition to these external factors, the firm also has to assess which mode of entry into the foreign market it is going to adopt. The selection of the mode of entry will depend upon factors like the company’s background, nature and strategic objectives. After this step is decided upon, the firm also has to decide upon its degree of involvement in this venture. Once these factors have been analyzed and decided upon, the firm is now equipped with adequate knowledge to take this step and expand into foreign trade. (Zekiri and Angelova, 2011).
Internal analysis is also necessary in addition to analysis of external factors that may affect Cameron international’s decision to expand into the Myanmar market. A framework to assess the internal situation is through the VRIO framework. (Gallagher, 2004). According to this, for a company to possess a competitive advantage it should be: Valuable. examples of factors that create value are, efficiency, quality, customer response and innovation. (Gallagher, 2004). Cameron International is valuable in the sense that it has previous work experience in this sector and is continuing to innovate and expand in it globally. Rare. a resource is rare if other companies don’t have it. (Gallagher, 2004). In this scenario, Cameron limited lacks this aspect because its operations are pretty standard as compared to other companies in its industry. Inimitable. Resources are inimitable when other companies cannot copy or acquire them easily. Normally such resources are in the form of intangible assets. (Gallagher, 2004). Cameron International displays exceptionally high levels of profits, which indicate that it is quite efficient in its field. This means that the intangible resources possessed by the company in the form of brand name, efficiency and organizational culture that give it an edge are intangible. Organized. organized resources are tangible resources. (Gallagher, 2004).