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I need help creating a thesis and an outline on Marketing- CRM (customer relationship management). Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is requ
I need help creating a thesis and an outline on Marketing- CRM (customer relationship management). Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. A feasible generalized definition of CRM is that it is information enabled relationship marketing. This definition, however, doesn't de-link CRM with technology because information management in the modern business world is completely technology enabled. The expected output of CRM is development of positive relationship with key customers or customer segments that improves shareholder value of an organization. In the modern context, CRM is an effective methodology of IT enabled execution of relationship marketing strategies to develop long term &. profitable relationships with customers.
As per Kaplan and Norton (2000), no strategy is complete without a strategy map. Looking into CRM, the strategic framework of CRM need to be very clearly defined before the implementation begins. The strategic framework of CRM is not established as a standalone framework rather finds its roots deep into the organizational strategic framework starting from the board room.
