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i need help putting together the methods section of my project. i have my methods section and procedures laid out but i need help putting it all
The purpose of this study will be to determine the correct manner to approach consumers in a retail environment that facilitates a positive consumer experience and yield successful business outcomes. More specifically, whether or not consumers are more disposed to completing a purchase and/or make service changes if they are left to shop alone for a period time prior to being approached and interacting with a salesperson. What has yet to be determined is the most effective way to initiate contact. Hypothesis 1: Consumers are more disposed to completing a purchase and/or make service changes if they have opportunity to browse on their own. Hypothesis 2: There will be a difference between the influence reported by men than that reported by women. This proposed study will be an observation, and will not involve any interaction with the store's employees or customers. The observation will be limited to two 7 day week periods during the operating hours and two methods. Week one will focus on an immediate approach method following the delayed approach method in week two. The quantity of purchase will be measured based on the type of salesperson/employee approach or lack thereof during the course of each day for each week.
Description of Target Population
The participants included this study will consist of a random sample of the salesmen and saleswomen of whom are employed by a randomly selected retail establishment and the customers who voluntarily visit the same retail location. Data will be collected through the use When the participants enter the retail location, the data collection will begin and will end upon exiting the location. The researcher will be stationed in a location that will provide a complete view of the study area. As each customer completes their purchase or lack thereof, upon exit of the retail location, a member of the research team approaches and requests for them to participate in the experiment by filling out the materials necessary for participation. Approximately 50 customers will be included in the sample in total.
Procedures
The researcher and research assistants will observe the individuals who were perceived to have expressed interest in the possibility completing a purchase and/or those perceived to complete a purchase. The researcher will begin data collection as the participants enter the retail location and will end upon exiting the location. Data, which will be collected, will be limited to the employee's method of approach- immediate (Allowing the customer less than a minute of browsing) or delayed (Allowing the customer at least a minute of browsing)—and the customer's reported knowledge of store products, gender of both the employee and customer, and the purchase outcome of the interaction. The determination of if a customer completed a purchase will be if the customer leaves the store will a bag, merchandises, and/or paperwork.
Included are packets of surveys. The first sheet is the consent form. Please read it then sign and date if you agree to participate in
this study. The study involves questionnaires designed to classify
you according to your gender, age and a few other characteristics
and relate these to your shopping experience at this establishment today. There is no time limit. Please answer all survey items as
honestly as you can, do not skip any items, and if you are unsure
about how to answer, then please make your best guess. Once you
sign the consent form, please tear it off and hand it to me before
you begin filling out the surveys. Pencils are available; let me know if you need one. When you have completed the surveys please hand
them to me and you may then leave. If you would like to know the
results of the study, which should be complete in about 3 months,
please write your email address on your consent form and I will
contact you, or simply email me at the address shown on the bottom
half of the consent form.
You may begin.
