I need solution for Metabical Case study questions, appreciate for help:) How should each participant in the decision making process be addressed?

I need solution for Metabical Case study questions, appreciate for help:) 

How should each participant in the decision making process be addressed?

How could these participants' best be reached?

What was the appropriate message to convey to each one of them?

What was the role of the support program?

What was the optimal rollout schedule for key marketing communications activities?