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I need some assistance with these assignment. managing small and medium enterprises year 3 Thank you in advance for the help!
I need some assistance with these assignment. managing small and medium enterprises year 3 Thank you in advance for the help! ABC Toys is now penchant to expand business to four major Australian cities named Sydney (city of 4.6 million residents), Melbourne (city of 4 million residents), Perth (city of 1.7 million residents) and Adelaide (city of 1.2 million residents). The company knows that there are more than 2.9 million 65-years old and above citizens across Australia (CIA Fact Book, 2010), whereas the population of senior citizens is much higher if company includes citizens of 55-years and above. For instance, the individualistic cultural values in Australia have sidelined old citizens who are normally sent to old and elder care houses or community centres. Whereas, a large majority of those who live with their families do not receive sufficient attention due to busy working life of family members (BJ, 1993) . (Parson, 1993) . (McIntosh & Phillip, 2003).
Therefore, there is immense potential in expanding business of senior citizens’ toys, instruments and games across Australia. Policy-makers have expressed the importance and benefits of market development, thereby forecasted first year sales (April 1, 2011 – March 31, 2012) from all operations will be between $0.3 million in Sydney, $0.3 million in Melbourne (April 1, 2012 – March 31, 2013), $0.2 million in Perth (April 1, 2013 – March 31, 2014) and $0.2 million in Adelaide (April 1, 2013 – March 31, 2014). The company has planned to inaugurate 3 outlets (one after another) in Sydney followed by opening of 3 outlets (one-by-one) in Melbourne besides distribution operations. while 2 outlets will be opened in Perth and Adelaide each. However, the success of first outlet is a prerequisite for opening new stores in these new markets.
