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I will pay for the following article Analyzing the impact of Confucianism on customer behaviour and perception of western brands. The work is to be 6 pages with three to five sources, with in-text cit
I will pay for the following article Analyzing the impact of Confucianism on customer behaviour and perception of western brands. The work is to be 6 pages with three to five sources, with in-text citations and a reference page. 150). There were attempts to eliminate Confucian thinking in China during the periods of Cultural Revolution, but these attempts were not successful. Confucian thinking and doctrines have profoundly impacted today’s China to have had resurgence and to become very important part of Chinese persona. Chinese culture has been influenced by the Confucian thinking about leading a virtuous life. Confucian thoughts are basically built on three principles. 1) humaneness and loving an individual’s personality, 2) morality and uprightness, and 3) rites and ritual propriety. These three principles are complemented by the five pairs of social roles that are recognized as the basic cultural relationship between individuals. These relations are. between father and son, between the ruler and the subject, between the older and young, between spouses and between friends (Gallo, 2011, p. 43). Confucianism perceived family as the centre of all relationships and the family has been viewed as the basic unit. In contrast to the Western business culture that is either fact-based or transaction-based, Chinese business culture is based on valued relationship and personal networks. Guanxi- the Chinese term used by Confucianism literature to denote relationship- gave greater emphasis on friendly relation between two persons based on favour-exchange, and therefore, literatures stressed that the exchange of favour is at the heart Guanxi. (Morschett, Schramm-Klein and Zentes, 2010, p. 150). Confucianism’s principles of interpersonal relationship and other doctrines are perceived to impact the consumer behaviour of Chinese people and their attitude towards western brands too.
