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I will pay for the following article Branding Strategy of Samsung. The work is to be 7 pages with three to five sources, with in-text citations and a reference page.
I will pay for the following article Branding Strategy of Samsung. The work is to be 7 pages with three to five sources, with in-text citations and a reference page.
“Samsung has adopted an aggressive branding and advertising strategy to transform the company from the manufacturer of cheaper Japanese brands products to a global brand known for innovations, cutting edge technology and leading design” (Farhoomand, 2013, p.13). . Consumer preferences and loyalty are essential for the development of a brand. As per the views of marketing experts, strong brands can capture consumer preferences and loyalty. Samsung is a stronger brand since it can offer different products such as mobile phones, televisions, computers, washing machines, Fridge, air conditioners, semi-conductor devices, etc. . Moreover, Samsung has a stronger presence in most of the continents. Even though American company, Apple Inc. is one of the strongest competitors of Samsung, the company can penetrate deep into the American market also. Samsung is using diversified products as a means to establish its brand in different continents and markets.
The creation of emotional attachment is an effective branding strategy used by many companies. Samsung is one such company. Globally, Samsung is a trusted brand and many people, especially the consumers in Asia, have some kind of emotional attachment to it. For example, many Samsung smartphone users are eagerly waiting for the arrival of new smartphones from Samsung all the time. They know very well that the ability of Samsung in incorporating new features into its new products is outstanding.  .The recently introduced Galaxy S6 edge is an example of Samsung's ability to make use of cutting-edge technologies such as a curved display (Samsung, 2015). All new products from Samsung offer some kind of surprise elements for the consumers. As a result of that, the emotional attachment towards the Samsung brand among consumers is growing.
In order to create emotional attachment, Samsung makes use of different visible and invisible elements of brand building. For example, pricing and advertising are two of the major visible elements of brand building.
