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I will pay for the following article THE MARKETING MIX: PRICE. The work is to be 4 pages with three to five sources, with in-text citations and a reference page.
I will pay for the following article THE MARKETING MIX: PRICE. The work is to be 4 pages with three to five sources, with in-text citations and a reference page. You also need to match the market is ready to pay for your products or services. The pricing strategy should also reflect the value offered by your company when compared with the competitors. The pricing strategy also reflects the type of product and services offered by your company in the market (Southern Cross University, 2015).
Netflix is one of the largest and legal subscriptions streaming service for movies as well as online which is offering service for the benefits of the customers since last few years. Since its establishment in 1997, the company offers online DVD rentals as well as online movie and TV programs streaming service for the customers. The streaming services are available for various electronic devices such as PC, Android, tablets etc. The company offers unlimited streaming services which are based upon various monthly subscription plans. The DVD rental service is available only in USA but the streaming services are offered all over the world.
Since, its debut in 1886, Del Monte foods is one of most well-known and largest retailers of premium branded pet and food products in US market. They are producers, marketers and distributors and importers of various well known brands such as Snausages® .and .Pounce®, .S&W®, Meaty Bone®, Pup-Peroni® etc. The Del Monte is also a well known company which offers canned food products including fruits and vegetables to the customers all over the USA.
The purchase of the products and services of the company are one time business transaction in short-term period. But, the pricing strategy of the company rests upon various factors for long-term period, such as comparison of product value with other company’s products and the price range of the product when compared with the other company.
There are many issues with Netflix pricing strategy. Since, its start, the company has charged $7.99 which has not been increased in 2 to 2 years.
