I will pay for the following essay Consumer behavior: influence of music in advertising. The essay is to be 8 pages with three to five sources, with in-text citations and a reference page.This essay "

I will pay for the following essay Consumer behavior: influence of music in advertising. The essay is to be 8 pages with three to five sources, with in-text citations and a reference page.

This essay "Consumer behavior: influence of music in advertising" outlines the purpose of the usage of music in advertising and its importance. Music is used to attract the customers’ attention to the advertisement and to make the advertisement content less of superfluous interruption. Customer behavior has to do with customer decision making process on the products advertised and available in the market. It explains individual customers’ traits in understanding customers’ needs. The influence of commercial, peers, family, society, and reference groups on individual needs and wants is also understood by understanding customers’ culture. Being, the buyer, user, and payer of the products produced and advertised in the market, an understanding of customers buying conduct is exceptionally fundamental for the success of a company. Even though it is complicated to predict the customer behavior, a slight understanding of their needs is prominently pertinent in selecting the music to accompany an advertisement. Music on the other hand, has a tremendous influence on customers’ behavior in advertisement. The selection of the music in the advertisement is extraordinarily crucial for the success of an advertisement. Popular use of music improves the popularity of the promoted product as compared with use of less popular music. As observed by Campbell and Goodstein (2001), in advertisement, music influences the viewer to listen or watch in a distinctive ways more than the way he/she could listen or view a commercial which is not accompanied with music.