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I will pay for the following essay MEGlobal Finance : Brand Image and customer loyalty consideration in Credit Limit revocation. The essay is to be 2 pages with three to five sources, with in-text cit
I will pay for the following essay MEGlobal Finance : Brand Image and customer loyalty consideration in Credit Limit revocation. The essay is to be 2 pages with three to five sources, with in-text citations and a reference page.
The company believes that it creates value for its clients in the following ways:
Through its foundation – the company believes that being able to become a reliable supplier of the product means that it has to be a responsible company committed to the protection of the environment, health and safety and being responsible.
Currently, the company embarked on its FOCUS 2020 Project. This is a project that builds on its previous sustainability strategies. The goals of this project were created to include the inputs of the employees, the management and the community. The three major areas under this project are: to maximize environment, health and safety (EH&S) performance, to reduce the environmental footprint of the firm, and to improve its social performance (ME Global, 2014).
The company also has another ongoing concern termed as Responsible Care. In this project, initiatives within the global chemical industry to lead to the safer handling of the inputs and products along the entire supply chain are promoted. While the company is currently in the accreditation list of Responsible Care, it continues to create more initiatives such that it has been re-verified last November2013. Finally, the company is also planning to build a new grassroots facility in North America. This facility will help the firm expand its production capacity and increase its production efficiency. This decision is based on the forecasted increase in demand of ethylene glycol of 5-6% annually for the next few years (Suratman, 2012).
This case study hopes to provide recommendations for the steps that MEGlobal can take at the moment in order to address the issue of whether or not it should continue to offer credit up to the amount of USD 3 million to PreFreeze. Clearly, the company would like to maintain good customer relations with PreFreeze, as it has not defaulted on its payments in the past. It should be noted that PreFreeze has been a loyal customer of MEGlobal for
