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I will pay for the following essay SPSS Exercise: Santa Fe Grill. The essay is to be 2 pages with three to five sources, with in-text citations and a reference page.The restaurant has to market premiu
I will pay for the following essay SPSS Exercise: Santa Fe Grill. The essay is to be 2 pages with three to five sources, with in-text citations and a reference page.
The restaurant has to market premium quality food products by paying special attention to consumer tastes and preferences. In addition, the restaurant management has to focus on internal and external environment / atmosphere (use of flowers, decoration material, maintained furniture etc). Undoubtedly, the cleaner the restaurant, the better the image and impression upon consumers.
The research revealed an interesting finding that consumers choose restaurants as an appropriate place for get-togethers and parties. Hence, top management of Santa Fe Grill should offer special packages (birthdays, wedding anniversaries and engagement functions, Valentine’s Day, prom night, musical concerts and happy hours etc.) to groups that would like to celebrate and party at their restaurant. Nevertheless, these aforementioned strategies could help attracting a large pool of customers towards Santa Fe Grill.
Santa Fe Grill should also recruit and select comedians, musicians and dancers that could support hang out and partying activities at the restaurant. Indeed, this might make the restaurant one of the most attractive places.
Research revealed that most consumers do not compromise on health food quality. therefore, they are even ready to pay relatively higher prices at restaurants that offer premium quality food products. In addition, consumers prefer fresh food products. therefore, Santa Fe Grill would have to consider aforementioned consumers tastes and preferences when devising its product menu. For instance, the top management could advertise this specialty and entice fresh food lovers who disregard pre-cooked or fried food items.
Research has revealed that American consumers appreciate delicious meals and experience offered at Mexican restaurants. Most of the customers have already tried these Mexican inns at least once in their life. hence, it has been concluded that Santa Fe Grill will definitely face stiff competition
