I will pay for the following essay The role of corporate social responsibility in promoting brand equity; investigating literature on CSR successes in retail industry to show what Kingfisher Group can

I will pay for the following essay The role of corporate social responsibility in promoting brand equity; investigating literature on CSR successes in retail industry to show what Kingfisher Group can learn from the larger retail players. The essay is to be 14 pages with three to five sources, with in-text citations and a reference page.

All these issues have a concurrent relation to the retail industry as they industries participate directly and indirectly in the development of these problems that face the society (Ghosh, Ghosh & Das, 2013, p 26). Thus, the topic of this dissertation, which entails establishing the corporate social responsibility role in promoting brand equity emanates from the need to establish how the company’s actions of socially responsible behaviour can facilitate further gain in the correlation of the corporate social responsibilities and creation of brand equity.

Several corporations across the globe within the business world continue to invest expansively in techniques and procedures for improving their revenues. Several corporations turn to the habitual techniques of engaging customer-targeted advertisements to lure them into accepting their brands. the understanding of the environment and incorporating activities related to the society in developing the brand equity for the various brands becomes an issue of significance. Thus, many of the corporations and businesses are tuning into engaging socially responsible actions to grow and establish their normal business operations. The activities incorporated in developing the socially responsible behaviours include those actions that lead towards care for the environment, social factors and causes and the communities around these business units (Cheah, Chan, Chieng & Lin, 2007, p 431). For instance, in considering the elements of socially responsible behaviours and actions to engage, the corporations factor the social issues that affect the communities within which they operate. Such establishments include the energy crisis that hit the local as well as the globe in its entirety. Other social issues in which businesses operate to engage in socially responsible actions include, supporting the establishment and development of schools for the communities, supporting organisations