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QUESTION

ibutes describe the current major customer segment for your firm? Are these changing? If so, is your firm prepared to meet these new customer demands?...

  • What attributes describe the current major customer segment for your firm? Are these changing? If so, is your firm prepared to meet these new customer demands?
  • How does your firm organize for innovation? Does it use a closed or an open innovation approach? Is its current approach working out well, or does it need changing? If yes, how?
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