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QUESTION
Identify a media company that has been at the head of the innovation/adoption process and discuss how the company's role as an innovator in the
Identify a media company that has been at the head of the innovation/adoption process and discuss how the company's role as an innovator in the adoption of new media technology has had a positive or negative impact on its market position.
Be sure to define the innovation adoption process in your post, answering the following questions:
- What types of emerging media were used by this company?
- How did emerging media technology influence business transactions?
- Was there a premium paid for the innovations in adopting emerging media technologies?
- What plans did/does the organization have to provide the hardware, software and support for emerging media use in the workplace?
- What management challenges were presented by these emerging media opportunities?
