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Identify an example of an incentive utilized by a sporting organization for each of the five primary motives for participation or spectatorship. You will be providing a link to an ad for the promotion
Identify an example of an incentive utilized by a sporting organization for each of the five primary motives for participation or spectatorship. You will be providing a link to an ad for the promotion (if available) as well as a description of the how the marketer is appealing to this motive (for example: through a price incentive, contingency incentive, etc.) and who is being targeting.
1. You must provide 5 examples, one for each of the primary motives. Each motive and the associated incentive should be described in 2-3 paragraphs.
2. Design your own sport incentive/promotion. Who are you targeting? Why? What is the desired result? Is the desired result measurable?
